"Digital" Professions of the Information Specialist: Educational Prospects and Labor Market Requirements

The topicality of the study is caused to the contradiction that arises due to the separation of new types of information activities in the digital environment against the background of the uncertainty of the specialties that correspond to them and for which the training of higher education. The purpose of the article is to substantiate the correlation between the qualification requirements for representatives of modern “digital” professions in the field of information and communication activities, namely, managers of web content and web community and the profile of educational standards for training on specialty 029 “Information, library and archival affairs “. The scientific novelty of the study is to substantiate the compliance of professional tasks of specialists in web content management and web community to the competence parameters of educational standards of specialty 029 “Information, library and archival affairs”, the feasibility of developing educational programs for modern “digital” professions in within the specialty 029 “Information, library and archival affairs”. Conclusions. Digitization of all spheres of public life leads to the emergence and formalization of new types of professional activities, including professions of web content managers and web community, for which the labor market-defined design of competencies can be provided through the training on the specialty 029 “Information, library and archival case”. The requirements for such specialists have information and communication, information and management, and social and communicative content and do not need special professional education in the field of computer science. The normative content of education and competence, approved by the standards of higher education in the specialty 029 “Information, Library and Archival Affairs” (bachelor’s, master’s and doctoral degrees), indicates their compliance with defined in the draft of the professional standard “Information Resource Specialist” objects of activity, labor functions and labor actions of representatives of modern “digital” professions – web content manager and web community manager